It’s never too early to think about your branding, your business reputation is everything – and your branding is how you can ensure all your efforts to build that reputation can be recognised and realised. You may be just starting out, and think it’s too early to worry about logo and branding – but if you leave it too late and realise you need to change your business name or your logo is unsuitable – all your efforts to build reputation and recognition are comprimised.
At UntangleIT.tech, we help small businesses, large businesses, sole traders, tradesmen with the correct branding for their business, their industry, to achieve their goals.
First Step: Brand Strategy & Naming Support
Choosing the right business name and brand direction at the start can save time, money, and frustration later. We help you make informed decisions that support growth rather than restrict it.
Our support includes:
- Helping you choose or refine the right business name (Remember Consignia?)
- Checking for clarity, relevance, and longevity
- Avoiding common naming pitfalls that lead to confusion or costly forced rebranding later on (WWF vs WWF…_)
- Ensuring your name works across signage, online platforms, advertising, packaging, and marketing
Whether you’re starting from scratch or repositioning an existing business, we help lay solid foundations.
Logo Design & Visual Identity
Your logo is often the first thing people see, it may form the first opinion of your company (and you!) and it needs to work everywhere, from business cards to vans, websites to packaging and uniforms.
We design logos and visual identities that:
- Reflect your values and appeal to your target customers
- Are clear, legible, and versatile
- Work across print, digital, and physical applications
- Stand the test of time rather than chasing short-lived trends
We don’t just design something that looks like professionally designed branding, we professionally design your branding!
Building a Consistent Brand Identity
Consistency builds trust. Familiarity. We help you create a cohesive visual language that ensures your business look professional, credible, and established.
This includes:
- Colour palettes and brand guidelines
- Font selection and typography systems
- Image styles and graphic elements
- Layout principles for documents, packaging, and marketing materials
The result is a brand that feels joined-up, recognisable, and confident.
Packaging Design, Own Brands & Sub-Brands
If you are a manufacturer, distributor or retailor, packaging is one of the most powerful branding tools you have. We can help design packaging that not only looks attractive on a retail display, but also reinforces value and encourages repeat purchase.
We provide:
- Packaging design that reflects your brand and stands out on shelf
- Development of own-brand ranges to improve margins and differentiation
- Creation of sub-brands to target different customer needs or price points
- Brand hierarchies that make ranges easy to understand and shop
Well-executed own brands and sub-brands help reduce direct competition, build customer loyalty, and improve long-term retention.
Avoiding Costly Rebranding Mistakes
Many businesses outgrow their branding too quickly – not because they’ve grown, but because early decisions weren’t thought through.
We help you avoid:
- Logos and packaging that don’t scale or reproduce properly
- Branding that’s too narrow, generic, or restrictive
- Inconsistent visuals across products, platforms, and channels
- Designs that don’t translate well to signage, vehicles, or ecommerce, or even other markets.
Taking the time to get it right upfront can prevent expensive redesigns later.
A Full Brand Toolkit
We provide more than just a logo. We can deliver a complete suite of branded assets to support your business day to day, including:
- Logo files in all required formats
- Brand colour codes and font files
- Packaging artwork and templates
- Branded documents and marketing materials
- Social media assets and digital graphics
- Signage and print-ready artwork
Everything you need to present your business consistently and professionally.
For Businesses of All Sizes
We work with:
- Established businesses looking for a brand refresh or new direction
- Sole traders and startups just getting off the ground
- Tradespeople and contractors starting their own businesses
- Retailers developing own brands and exclusive ranges
- Charitable and non-profit organisations
Whatever your size or sector, we tailor our approach to your goals, audience, and budget.
Branding That Builds Loyalty & Supports Growth
Clear, credible, and consistent. Strong brands build recognition, trust, and customer loyalty over time.
If you’re starting a new business, refreshing an existing one, or looking to develop own brands and packaging that keep customers coming back, get in touch!